Visual marketing – seeking the edge

Every industry has its own ways to attract customers’ attention. Creating intrigue is one of the most effective techniques. With the immense variety of merchandise, a product must have this something that will glue our eyes to it for long enough to buy it or at least register it.

International Wine Challenge from the kitchen – Epilogue

The basic criterion for accepting wine for the competition is that it is commercially available. The organizer is very determined to protect the identity of the samples at all times. The bottles are stripped of all traces that could lead to identifying the producer - including removing metal skirts from screw cap bottles, and decanting bottles of unusual shape that could be recognized by touch - and placed into plastic bags. Then it is all up to the experienced noses and palates of the judges.

For Act 1 click here

For Act 2 click here